Factors that effect your home in today's market

Location
· Location is the single most important factor in determining the value of your home

Competition
· Prospective buyers compare your property against competing properties also on the market
· Buyers will perceive value based upon properties that have sold or are available in the area

Timing
· Property values are affected by the current real estate market
· As the real estate market cannot be manipulated, a flexible marketing plan should be developed which analyzes the current marketing conditions and individual features of the property.

Condition
· The condition of the property affects the price and speed of the sale
· As prospective buyers often make purchases based on emotion, first impressions are important
· Optimizing the physical appearance of your home will maximize the buyer's perception of value

Price
· Pricing your home properly from the beginning is an important factor to determining the length of time it will take to sell your home (See pricing factors)